What you’ll learn
- Understanding Facebook’s algorithms
- Creating personal and business pages on Facebook
- Opening, configuring, and optimizing brand pages and groups on Facebook
- Creating engaging content and getting featured in recommendations
- Working with Facebook analytics tools and third-party services to track competitors’ advertising activities
- Working with Facebook Business Manager
- Activating the advertising account
- Launching Facebook ads: from mobile devices and Ads Manager
- Setting up events
- Building an active audience for sales funnel development
- Working with audiences in the advertising account
- Creating creatives for effective advertising performance
